Responsive Design: 7 Design Mistakes that Can Cost You Leads
You want your website design to generate leads – not send new visitors clicking to find information elsewhere. The best website design is a reflection of the quality of your company’s products and services. Your website needs to do more than look good; it needs to be clear and intuitive for users. Here are the Top 7 mistakes I see when newbies design websites for lead generation. Where Is Your ‘About Us’ Page? Data analytics company Chartbeat says the majority (55%) of visitors spend less than 15 seconds on your page. Forget the 30-second...
7 Steps to Secure Your Company Data
New customers frequently ask us about data security and data privacy, two topics that we at HostPapa take seriously. You don’t need an IT department to keep your information protected, but you do need to be aware of the many ways your data is vulnerable and how to protect them. I divide my advice into seven easy steps for you. First, let’s look at some numbers: ITBusinessEdge estimates that in 2014 nearly half of all organizations suffered a data breach – up 10% from the previous year. Nonprofit organization Online...
What do your brand colours say about your business?
There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...
Top 3 Benefits of Country Code Top-Level Domains
In our last post, we talked about the 3 biggest top-level domains (TLDs) – .com, .net and .org – and how to choose the right one for you. But just because they’re the biggest and most popular TLDs available, it doesn’t mean you don’t have other options! Another Option – Country Code TLDs Country code TLDs, or ccTLDs, are domain extensions (better known as the letters that appear after your preferred domain name) that are specific to a particular area or country. Some examples include .co.uk (United Kingdom), .ca (Canada) and .com.au...
Which TLD is right for you?
So, you’ve decided to set up a website. You have thought about everything: your site’s theme, the type of visitors you want to target, and even the perfect domain name. You can’t wait to get your site up and running! But then you are presented with a list. It’s a list of top-level domains (or TLDs for short) that have different suffixes after the period that follows your preferred domain name. Some look familiar like .com, .net, and .org – which one should you choose? The Big 3 - .COM, .NET, .ORG .com...
How To Migrate Your Website Without Hurting Your SEO
As your business website grows and ages, it might have to undergo the migration process eventually. Unfortunately, most companies don’t prepare for migrations properly and lose not only traffic but search ranking position as well. This graph from Moz shows an example of a business that poorly migrated their website from HTTP to HTTPS. The result was a six month recovery period to get back to the average traffic they had prior to the migration. Obviously, you want to avoid this kind of recovery time at all costs. If website migration is...