How to Select Colors for Your Business Website
Among business owners trying to choose their own website colors, there's a common thought: Ugh, I'm not a designer! I tried, but I created a psychedelic nightmare! Can't I just use the colors in my logo? As hard as the task may seem, selecting a website color scheme is important, and unless you have a design department, the job will be yours to tackle. What you need to know is, it isn't hard at all. If you pay close attention to your brand identity and your target audience, think about the psychological effects of color, consider...
The Basics of Paid Search Advertising
If you are struggling to generate leads or to drive sales for your business, you should consider doing pay-per-click (PPC) or paid search advertising. A survey by PPCHero states that 79% of brands say that PPC is a huge lead driver for their business. It’s no wonder then, that the same survey suggests that 96% of marketers spend their money on paid search advertising. The average American business earns $2 for every $1 they spend on Google AdWords, so it’s no surprise that paid search advertising, particularly on AdWords, is such...
Getting Free Traffic to Your Website
Generating website traffic at no cost is not only possible, it’s also sustainable, scalable, and therefore, sensible. There are numerous ways, strategies, and tactics to generate a healthy flow of regular traffic to your website, if you plant the right seeds online which eventually will grow into traffic sources. In this article, we will cover some of the most effective ways to generate website traffic for free. Participate In Social Discussion Forums Just like going to offline events to meet new people and build a network, it’s important to be...
Three Rules for Creating CTAs That Convert
Why do you build a website, write an email, or create a marketing campaign of any kind, really? It’s because you want to accomplish a certain goal. That goal can be anything. Maybe, you want to get an audience that’ll read your content or watch your videos. Maybe, you want customers that will buy your products or services. Or something else entirely. The point is this: When you create a website, or write an email, or do any kind of online marketing activity, you want people to respond to it in a specific...
Infographic: 7 Tips to Create a Password Policy
Being extremely cautious with your passwords is no longer something you can afford to overlook, especially when it comes to your business. More and more companies fall prey to countless data breaches. Having a solid password policy is one of the ways to protect your company. This kind of policy introduces a set of rules to your employees that ensure the digital safety of your business. In this infographic, we outlined the steps you have to take and matters you need to consider. For more information, read the full blog post...
Tips on How to Make Your Website Faster
Users value speed when looking at your website. These days, nobody has the time to wait for media such as pictures and video to load. This means that if your website is not performing as well as your competitors’, then you could be losing customers and valuable traffic. Google also favors speedy websites. If you are dealing with speed issues, then you are probably also dealing with popularity issues in the search results as well, which will only lead to even less traffic over time. Why Does Website Speed Matter? You might...