8 Google Chrome Extensions You Need for Your Small Business
Are you a small business owner trying to find an edge through technology? Now more than ever, small business owners need to learn to use the tools available to them to their advantage. One way to do this is through the use of Chrome extensions. When you use the Chrome browser, you can add extensions to enhance your browsing experience and your productivity. Here are eight of the most essential chrome extensions for small business owners. Google Drive. Google is promoting its new "Drive" service as a comprehensive alternative to...
Responsive web design for newbies
In the world of web design, there are always new trends, fads and buzzwords. One of the terms with the most buzz over the past couple of years is “responsive web design.” While this may have much buzz, it is more than just a trend. Responsive web design is a completely new way of thinking about designing for the web, and is something that will likely only grow in popularity over the next couple of years. Understanding the basics is important for anyone who creates any type of web content...
10 critical mistakes new entrepreneurs can avoid
When you are starting your first business, there are a number of pitfalls that can stand in the way of your success. By knowing about these common mistakes in advance and deciding how to deal with them before they become problems, you can increase your chances of being one of the entrepreneurs who prevails. 1. Plunging forward without adequate research One of the most common mistakes new entrepreneurs make is having an idea and just plunging in. But, no matter how enthusiastic you are, if there isn't an audience for your idea...
What do your brand colours say about your business?
There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...
Is Pinterest marketing working for you? Here’s how to track your Pinterest marketing efforts
You've heard about Pinterest and wonder, “how will looking at pictures of food, kittens, and crafts help my business? It’s only for showing off poorly re-created pieces of art, right?” Wrong! Pinterest is about more than just foodies and wannabe artists posting images; Pinterest marketing has become a legitimate business tool. Remember how Twitter was viewed as a platform for useless jib jab, and people who want everyone to know what they ate for breakfast? Things change. Used the right way, Pinterest can be a valuable asset to any small...
7 ways running a marathon is like running a business
“It's not a sprint, it's a marathon” Sorry, but I roll my eyes when someone throws out that little cliche. I get the comparison -- presumably, the intention is to let me know that the task ahead is not going to be finished in an all-nighter or with a quick and clever solution – it's going to require careful planning, consistent effort and discipline, time and patience. But I just think: “Oh, man. A marathon. That hurts.” And then I cast my mind back to marathons I have run: the ups and downs...