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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

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22 Dec

9 Questions to Ask Photography Clients
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Especially in creative industries, having a clear line of communication with the client is extremely important. If you’re a photographer, this is something you already know. The more sensitive, important, and personal the assignment, the more honest and precise your communication should be. But, what’s the best approach?  Communicating with clients is a skill, and like any skill, it can be learned. In this article, we'll look at nine questions you should ask photography clients before, during, and after a project. We'll wrap up with a discussion about using your photography...

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21 Dec

Starting a Referral Marketing Program for Your Online Boutique
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A referral program will help your online boutique convert loyal customers into brand ambassadors. With compelling word-of-mouth endorsements, you can easily snag more first-time customers and move them through your sales funnel. The question is, how do you create an eCommerce referral marketing program? In this article, we’ll cover the basics of starting a referral program. When yours is up and running, you'll be amazed at the impact it will have on your business. READ MORE: How to Start an Online Boutique [Full Guide] What Is an eCommerce Referral Marketing Program? An eCommerce referral marketing...

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11 Dec

How to Get More Photography Clients (Part II)
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If you’re a photographer following this series of articles, you know all about in-person marketing, social media marketing, and content marketing. You may have landed your first couple of clients. Let’s keep the momentum going and explore how to get more commercial photography clients by implementing PPC, SEO, and outbound email strategies. Read More: How to start your own Photography Business Pay-per-Click Ads—Costly but Effective PPC advertising can play a critical role in the success of a photography business, and the advertising methods of today allow you to manage promotions all by yourself. Whether...

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7 Dec

Six Ways to Advertise Your Online Boutique
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Today we're going to look at several marketing channels you can develop to advertise your online boutique. If you’re planning to open an online boutique, you should know that marketing will have a lot to do with the success of your business. Using the internet, small business owners can practice digital marketing to drive revenue consistently, even with a small budget. While digital marketing is more measurable, cost-efficient, and accessible than its traditional counterpart, you should not dive in without preparing first.  It’s essential that you create a strategy for advertising your...

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3 Dec

How to Start an Online Clothing Store
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Starting a business is as rewarding as it is challenging. This is something you probably know if you’re planning how to start an online boutique (clothing store).  Aside from the challenges common to all types of entrepreneurship, you’ll also need to handle the specifics of starting an online boutique. You’ll have particular needs depending on your boutique’s specialty. For instance, a boutique focused on vintage clothing will have challenges specific to selling vintage clothing. It’s essential that you consider potential drawbacks (and competitive advantages) before you make your initial investment. To...

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1 Dec

WordPress Hosting vs. Web Hosting – Are they the same?
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In this post, we're going to tackle head-on the confusion that seems to keep coming up in the world of hosting with the terms WordPress hosting vs Web Hosting. Using some form of web hosting is essential if you want to take your business online. Picking the right host can boost your site’s SEO, increase your sales, and provide tools and packages to help your business. But what is the difference between WordPress hosting and web hosting, and which is the better option? WordPress hosting and web hosting are two very different...