Five Easy Steps for Writing an Effective Contact Page
When customers land on your website, there's a common routine that most will follow. They’ll scan the home page, and they’ll check out the pages that describe your products and services. Then, after reading through the testimonials and FAQ’s, many customers will have seen all they need and will be prepared to do business with you. But, for some website visitors, there’s one additional step. Before they can click one of your many CTAs, they have a few questions that need to be answered. Users in that position need one thing—they need to...
How to Write an FAQ Page That Your Customers Will Love
We’ve all been there. You’re visiting a favorite brand’s website, but instead of buying (or even really shopping), you’re scouring the site for some needed information. The worst part of that experience is that the information you need is usually something pretty basic, and it should be very easy to find. Times like that are when you wish there was a simple FAQ page to give you the exact answer you’re looking for. An FAQ page is an excellent place to share information on a website. When it’s created properly, an FAQ...
Infographic: Getting Free Traffic to Your Website
Advertising is definitely a fast and efficient way to drive traffic to your website. However, there are plenty of ways to get traffic for free. When we say free, we mean it won't cost you money, but it will require time and effort. The good thing about it is that, if done properly, it's a gift that keeps on giving. The things you do to get visitors now, can keep on driving traffic to your website for many years. And it won't cost you anything. In this infographic, we cover some...
The Importance of Customer Testimonials and How to Get Them
Testimonials are one of the most important pieces of copy you can put on your website, landing page, sales letter, or any other kind of marketing communication. The reason for this is they give your audience that one final push to buy your product or service. According to an infographic by socialfresh.com, “customer testimonials have the highest effectiveness rating for content marketing at 89%.” It means that testimonials are the most effective type of content you can put on your website to get more sales. They are 89% better at increasing...
21 Things to Do Before Launching Your Website
Preparing to launch a website is an exciting time for many people. It’s a time to think about what needs to be reworked and focus on style changes and potential design implementations. This can be a bit daunting if you haven’t made a list to properly keep track of all the tasks. We’ve put together a list of 21 things to do before you launch your website to help you make sure that you didn’t miss anything. Designing Your Website The design of your site is one of the biggest considerations...
How to Wow Your Visitors with Amazing Website Content
Creating a website has never been easier than it is right now, but designing one that engages visitors still involves some challenges. Your website should be more than a static online sales brochure. It should be a dynamic, central hub that unifies all of your other sales and marketing platforms. You want it to be concise, simple to navigate, and easy on the eyes. To create a website like that, you’ll need to focus on a mythical and illusive factor known as user experience (UX). What is User Experience? User experience...