Boost WordPress Site Performance with Yoast SEO
When someone searches for your business on the web, if your listing doesn't appear near the top of the results page, it's likely that you'll be overlooked. After briefly reviewing the available links, 67% of the time, a user will click one of the top five sites listed. Stats like that make it clear that SEO is important, nevertheless, many site owners don't give it the attention it deserves. Ensuring site-wide optimization manually is a demanding task and SEO never seems to drop off the To-Do list, which can be discouraging...
GDPR Compliance for Email Marketing
An email newsletter is one of the most effective marketing tools for engaging with customers and prospects. If you’re already using this tactic to promote your business or are planning to do so in the future, you should be aware of the rules that apply to email marketing. Managing a newsletter involves collecting users' email addresses, and, according to a European government regulation called the GDPR, that's data collection, and it's subject to a host of rules. If your email newsletter will be sent to anyone in the EU, it must be...
How to Use Google Search Console to Improve Website Performance
Do you have a website or are in the process of creating one? If so, then you’ll surely want to keep track of how your website is performing and be able to adjust both content and structure to increase those conversion rates. Google Search Console is a tool you should take advantage of, as it helps you track and improve your website performance on Google Search. It does that by providing invaluable insights on the type of content you should be creating to grab the attention of your audience. And...
Infographic: How to Write Effective Meta Titles and Descriptions
If you're looking into different ways to boost your SEO, bear in mind that the first thing people usually see when they run a Google search is your website's meta title and meta description. This means your visitors will see the link to your website among many others, which is why getting their attention from the first moment is make it or break it! An engaging meta title is the first hook and an appealing meta description might be just what you need to get that click that takes...
The Truth About Duplicate Content and Its Impact on SEO
It's not unusual for content to appear in multiple places on a website, on other websites, and social media. A well-crafted blog post, company story, or product description is sometimes so hard to create, that when you do come up with one, it's tempting to use it everywhere. Here's some good news: duplicate content is OK. It won't negatively impact your SEO. But there's a right approach to content duplication and one that could result in less value for your site visitors. In this article, we'll explain the impact that duplicate content can...
Infographic: Why You Need To Segment Your Website Visitors
With personalization being one of the hottest marketing trends you’ll need to make sure that your website visitors are getting the unique experience they’re looking for if you want those conversion rates to increase. Segmenting your audience is one of the best ways of doing that. It helps you provide more relevant content and products to your visitors—based on behavioral, demographic and psychographic traits—plus it can shed light on some amazing behavioral insights which could help you with your future strategy. Click here to check out the detailed blog...