How to Generate Leads with Giveaways
According to Robert Cialdini, author of Influence: The Psychology Of Persuasion, people feel obliged to return a favor or a gift they receive from someone. He calls this the principle of reciprocity. That’s why you see Chinese restaurants offering free fortune cookies, bakeries giving out free samples, and dentists providing complimentary toothpaste. The idea of reciprocity applies to the world of internet marketing too. Giveaways play a key role in convincing people to provide their contact details, and that’s the first step in generating leads. A giveaway is something offered to website visitors...
How to Monetize Your Blog
Blogging has been popular for a long time, with social media being a relative newcomer as an effective platform for communication. The attention that social media gets these days has made some people question the value of running a blog. They feel that the likes of Twitter and Facebook will give their ideas a greater audience than a blog would. That might be true in the short term, but if you use social media only, you’ll hit a wall at some point—there’s no way to build on the awareness gained through...
Infographic: WordPress for Beginners
If you are completely new to WordPress, the amount of various buttons, settings, and other options might seem overwhelming. We've all been there, so we know how you must feel! But don't worry! There is a reason why WordPress is so popular: it's because it's extremely easy to use. All you need is a systematic approach. In the infographic below, we've outlined the most important steps you will need to take to get your WordPress website up and running. Once you tackle things in that order, you will see it's really...
Making Use of Google Search Engine Results Page for Your Business
Google's mission is "to organize the world’s information and make it universally accessible and useful." The company has gotten very good at understanding what we're searching for and delivering information that accurately answers our queries. Plus, they present the information in increasingly helpful ways, adding Search Engine Results Page (SERP) features that improve access to the information we need. Google's SERPs are sophisticated, sorting and grouping information in the most effective way possible. If you're interested in getting your website to show up prominently in search results, it's beneficial to know about...
5 Ways To Reduce Your Website’s Bounce Rate
If your website has a high bounce rate, it means it’s not performing well. But what is a bounce rate? To understand this, let’s first look at what a bounce is. A bounce is a web session in which a user visits only one page on your site. A bounce rate, therefore, is the percentage of sessions in which your visitors viewed only a single page on your website. What Are the Consequences of a High Bounce Rate? A high bounce rate means people aren’t browsing your website. They’re just landing on a page and...
Infographic: Why Choose WordPress
A content management system (CMS) is a crucial part of having your website up and running. Through the CMS, you can create, manage, and share all of your website's content. Additionally, it also makes it easier for the search engines to index your website. Even if you are new to world of websites, you have probably heard about WordPress. It's because WordPress is the unbeatable market leader and the most popular content management system in the world. It didn't become that for no reason. In this infographic, we cover eight main reasons...