1-888-959-PAPA [7272]
24/7/365
Top

Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

Content Marketing Tips For Small Businesses
7 Jan

Content Marketing Tips For Small Businesses
Share

Content marketing is one of the most cost-effective ways to drive traffic to your website. But, let’s be frank here. It isn’t as easy as it used to be in the 2000s—or even in the 2010s, for that matter. Today, getting your content across and read is more and more difficult due to the explosion of low-quality, generic content, and our decreasing attention span.  But does this mean that content marketing is dead?  Absolutely not.  According to DemandMetrics, content marketing produces 3 times as many leads and costs 62% less than other traditional...

31 Dec

Infographic: How To Choose The Right Domain Name and Extension For Your Website
Share

Choosing the right domain name and extension for your website can be quite a hassle, especially because you wouldn’t want to change it later and risk hurting your brand and search ranking. That’s why you’ll need to do your homework properly when thinking about your domain name and extension. But rest assured, we’ve got you covered! The infographic below shows you what you need to take into account in order to make the right choice for your brand. ...

24 Dec

Improve Your SEO with a Better URL Structure
Share

Great content without the right URL is like a perfectly tuned car with no wheels—ready to drive you to success, but unable to actually take you anywhere! URLs are an integral part of an effective SEO strategy. Consider them to be one of the key ingredients to make your website easily accessible on the internet. Your site’s URLs should be defined in a consistent way that fits into a logical structure. The URL structure you decide on should reflect how your site’s content is organized and the URLs should contain the keywords...

301 Redirects: What It Is, Why Use It, And How To Use It
17 Dec

301 Redirect: What It Is, Why And How To Use It
Share

If you’ve ever changed your mailing address from one location to another, you already know how important it is to redirect all the mail that goes out to your old address!  It’s the same with website URL changes. Missing out on the traffic that goes to your old website URL could be disastrous for your brand and disappoint your customers.  Imagine you’ve got an eCommerce store selling Christmas trees, and you’ve recently moved your website address to another URL. If all the traffic goes to the old website address and clients get...

Infographic: Why Visitors Leave Your Website
11 Dec

Infographic: Why Visitors Leave Your Website
Share

First impressions matter. If you want to know what kind of impression you’re making on your website visitors, there’s a metric to help you measure this. We’re talking about bounce rate, which reflects how many visitors leave your site after viewing only one page.  Bounce rate is important for SEO optimization and traffic conversion. If your bounce rate is high, you will need to make some changes to your website. In this infographic, we cover the most common reasons visitors leave a website prematurely. Click here to read the detailed blog post...

Optimize Your Website for Voice Search
6 Dec

Optimize Your Website for Voice Search
Share

Businesses, websites, eCommerce stores, and basically anyone who wants their content, products, and services to be found online, should keep a close watch on the developments and trends in voice search. Voice search—which involves a person simply talking to a device instead of typing or clicking the mouse—is already changing the way people search for information. It is more convenient, accessible, and faster. Say you want to buy a Nintendo Switch. Usually, what you’d do is open your web browser or the Amazon app, type in ‘Nintendo Switch’, and click the Buy...