How to Write Effective Product & Service Descriptions
The way you write your product or service descriptions has a direct effect on your sales figures. What’s strange, many small business owners pay little attention to their product or service descriptions. On most websites, especially online stores, you’ll find product descriptions that are just a wall of text, offering nothing but basic information. Sometimes, descriptions are just copied straight from the manufacturer’s website. Any business that’s selling products or services online should avoid that approach. It will cost you sales. According to a report published by the Nielsen Norman...
Top GDPR Plugins For WordPress
Data security is not a topic to be taken lightly. In a recent survey of 7500 consumers, 80% of respondents stated that losing banking and financial information is their biggest data security concern. And that’s not the only type of information people are afraid of losing! For this reason, security standards and regulations have come to the forefront of the data security world. One such regulation is the GDPR. It affects companies that operate in the European Union (EU), or that operate outside of the EU but do business with...
Six Digital Marketing Strategies for Small Businesses
Digital marketing is absolutely essential if you want your business to become a success. From helping you attract new customers to increasing your sales, the right digital marketing strategy can really take your business growth to new heights. Here’s what Allan Dib, the author of ‘The One-Page Marketing Plan’ has to say regarding the importance of digital marketing: “Many business owners fool themselves into thinking that if their product is excellent, the market will buy. While “if you build it, they will come” makes a great movie plot, it’s a terrible...
Six Common SEO Mistakes That You Should Avoid
When you create a new website for your business, there's a lot to do. You have to decide on a domain name, figure out your site design, and write the pages. There are pictures to be taken and plugins to install. Your main goal is to make the site active, so you can start converting visitors into customers as fast as possible. With all that going on, new site owners often do a poor job addressing search engine optimization (SEO), and some ignore it completely. Instead, online entrepreneurs should make SEO their...
Getting Started with User-Generated Content
Engaging with your customers is easier than ever, thanks to the way we communicate over the internet, but challenges still exist. We don’t always know what appeals to our target audience, and because of that, it’s easy to miss the mark. This is where user-generated content (UGC) comes in. It can help you to create a more meaningful connection with your customer base. Before we get started, we’ll need to go over some basics. We’ll define UGC, discuss why it matters, and explain how to get it. Then, following a discussion about...
Infographic: 10 Ways to Improve Your Product Pages
eCommerce industry keeps on booming, as people tend to do most of their shopping online. Regardless of what you might be selling or planning to sell, creating appealing product pages is a must. Every step of your customer's online experience will contribute to whether they will buy or not. However, the product page is arguably the most important step. This is where the customer will likely make the decision. So you need to make sure your product pages have everything to help make that decision a favorable one for you. In this...