A Guide to Doing Business Internationally: Language, Culture, and Time Zones
Welcome to our first post of our three part series, A Guide to Doing Business Internationally. Throughout this series we will be discussing the many problems that a business can run into when expanding to an international level, and some tips that will help your business succeed. When you start thinking about expanding your business to different countries around the world, you may find that there are many barriers that you would not have encountered back home. Without knowing what these barriers are and how to deal with them, your international...
How Small Businesses Can Cash in on Black Friday and Cyber Monday
For small businesses, Black Friday can feel overwhelming. It can seem like a day more suited for large companies that can afford to slash prices and offer special deals. In reality, there are many ways that a small business can benefit from the number of consumers shopping over the weekend. By analyzing your market and promoting your deals properly, your small business could not only bring in a huge profit on Black Friday, but also on the days following. Check out our tips on how your small business can cash in...
Why Shoppers Avoid Your Ecommerce Site
Have you noticed a decrease in your online sales or simply a lack thereof? There are many problems that can occur when designing your company’s ecommerce shop that can send consumers running away. It’s important that you build your ecommerce site the right way from the start. You don’t want a clunky or messy website because those types of ecommerce shops tend to scare potential buyers away. Your objective should be to build a fast, sleek, and beautiful ecommerce website so that your sales skyrocket! Read on for insights and tips...
Customer Engagement: 5 Reasons You Need a Blog for Your Business
Blogs are often looked down on as a place for amateurs to share their opinions on any topic. In actuality business blogging has become one of the most important marketing tools for any business. Blogging can be a great way to increase potential sales, customer interaction, and your customer base at a very low cost. Below are 5 reasons why you need a blog for your business: 1. Talk to Your Customers Blogging has become one of the best customer engagement tools out there. Readers can comment on your posts and you...
3 Reasons to Invest in Automated Website Backup
Having your data lost or stolen in an unforeseen circumstance, can be a business or website owner's’ greatest fear.. What if your current web host accidentally deleted your website, like what happened to a GoDaddy customer in 2010? What if you deleted some website files by accident? Since nobody is immune to accidents, automated website backup can help you recover your website files if anything were to happen to them. Ensuring the safety of your website data is critical for the security of your business. Automated website backup is a worthwhile...
Email 101: The Benefits & Risks to Email Marketing Selection for Small Businesses
E-mail Marketing can be critical in helping a business grow. According to emailexpert.org the average return for every $1 spent on email marketing is $44.25. While that return can be exciting, it is crucial that business owners market their emails correctly. As email-marketing-reports.com reported, there are 247 billion emails sent every day, so it is important that emails stand out and go to the right people. Making the wrong choice when it comes to marketing e-mails can lead to a business's email being blacklisted and blocked. Joining forces with the...