Preparing For Small Business Saturday
If you haven’t heard about Small Business Saturday it is definitely high time you familiarize yourself with it and start preparing. Small Business Saturday (which falls on November 26th this year) was started back in 2010 to help small businesses compete with larger companies during the long weekend of Black Friday and Cyber Monday. Reports show that U.S. consumers who were aware of Small Business Saturday spent over $16.2 billion in 2015, a 14 percent increase over the year before. Small companies are a crucial part of the world economy and...
8 Online Tools Perfect for Supercharging Your Small Business
A small business has it hard enough these days considering it has to constantly compete with big box stores and large chains that have marketing budgets, development teams, programmers and power pricing advantages. As “one of the little guys” it’s essential to find ways to give your business a boost. One way to do this is by using the various online tools that have been built for the sole purpose of supercharging your small business. From heat mapping to email marketing, the best tools are designed to bring in more...
How To Use Instagram To Improve Your Company’s Marketing
With over 300 million daily active users, Instagram truly is a social media giant that any business would be crazy not to use for marketing. It started as a simple photo editing and sharing app, but has since evolved into one of the most popular visual social community platforms in the world. In fact, Instagram grew so big that in 2012, when the app was still in its adolescence, Facebook bought it for record-shattering $1 billion. Today, anyone can take professional looking photos and videos with the free app by...
Mastering Small Business Customer Service in the Digital Age
There once was a time when customer service only meant asking someone if they needed help finding the right aisle for an item. Then as products became more complex we started to see customer associates who would walk you through every feature of a product, like the blue shirted folks at Best Buy. Now the world sits in the middle of a digital revolution, and it’s the small businesses that are being left behind on the customer service front. Why is this the case? Well, not only do some small...
Top Beginner’s Tips for Small Business SEO
There are plenty of granular tasks that may seem daunting to small business owners including social media, web analytics, and content marketing — but nothing can be scarier than the big bad world of SEO (Search Engine Optimization). If you’ve got a website or an online presence at all, making sure you or your business shows up on the first page of search results can be do or die, and many small business owners don’t even know where to start. In addition, once you take the time to understand the basics...
How To Stay Fit While Running Your Business
Almost 80 percent of North American adults don’t get the recommended amount of exercise each week, so here are some ideas on how to stay fit while running your small business. A busy work schedule has a lot to do with it. You basically walk to your car in the morning, walk from your car to the office door and then back again at the end of the work day. It can be even worse when you’re running your own small business, considering much of the grunt work is going to...