How to Add an Online Booking System to Your Website
If you’re a business that relies on taking appointments from people, you need to make it easy for them to make appointments online. For example, let’s say you have this amazing villa right by the ocean that you’re renting through your website. Imagine the convenience you’d be offering to your customers by letting them book a room in the villa at any time of the day, without having to wait in long queues or taking extra steps like contacting you via email. That’s exactly why you need an online booking system on...
The Ultimate Guide to Choosing & Installing Your WordPress Theme
Are you thinking about giving your website a new look? There is something particularly exciting about starting fresh every new year, and this is the best time to give your WordPress theme a makeover. Still, changing your website image can be a terrifying thought, especially when you're not sure how to do it. WordPress is a brilliant platform for creating and managing websites, but its most attractive feature is that it is very easy to master. The best way to start your website makeover is by taking the necessary precautions before...
How to Write Effective Meta Titles & Descriptions
If you’re considering doing SEO for your website, you’ll be thinking about the big stuff i.e. keyword research, backlinking and more. These things are important, but they aren’t the only factors worth paying attention to. Sometimes, small things can have a big impact on your website’s ranking and traffic as well. This is the case with your website’s meta title and meta descriptions. What is a Meta Title/Description? Most people are so worried about making sure their website looks great, they forget that it is hardly the first thing visitors see. A large portion...
8 Steps to Start a Website
Many bloggers and business owners have been where you are right now—in need of a website and not sure where to start. First of all, breathe in, breathe out, and relax! It's a lot easier to set up a website than you might think. This article will go over the process of creating a website in eight simple steps. We’ll start with some cautionary advice about proper planning, easing into the topics of hosting options, domain names, content management, and site design. We’ll then continue with a brief discussion on how to best...
Why You Need To Segment Your Website Visitors
The Association of National Advertisers (ANA) has named personalization the marketing word of the year. And they had quite a few reasons for doing so. According to the ANA, three of the reasons are: Personalization is what customers expect. Every current and prospective customer expects your brand to know them and to deliver what they want.Consumers are busy. Too busy to invest time in anything that's not relevant to them personally. It's all about relevancy, a.k.a. personalization. "Make it all about me."In today's world of "me, myself and I" personalization is how...
Infographic: Improve Your SEO with Better URL Structures
Having a great URL structure might seem pretty straightforward, but it is oftentimes neglected, even though it is one of the key ingredients to make your website easily accessible on the internet. URLs are a necessary part of a powerful SEO strategy, so make sure you define your site’s URLs in a consistent and logical way. Your website’s URL structure will have to be based on how your content is organized and include relevant keywords. In this infographic, you’ll get seven tips on how to best create a URL structure...