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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

19 Apr

Growth Hacking – A Guide For Small Businesses
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For being such a vague term, growth hacking actually has a rather specific meaning, and it’s not exactly what most people think. We want to explore this world, particularly by giving you a small business guide to growth hacking. This way, the benefits of growth hacking aren’t only available to fancy startups or companies with expensive development and marketing teams.   What is Growth Hacking? Growth hacking is a process in which a series of speedy experiments are used across marketing channels and product development to find the best ways to grow a business. Of...

12 Apr

How to Save Your Hacked WordPress Site
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Dealing with a hacked WordPress website isn’t all that fun. Trust us, we know. WordPress is one of the most popular platforms upon which to power websites of all shapes and sizes. It’s an open source content management system, which is part of the reason it’s so insanely powerful—there’s an entire, global community constantly building on it and improve functionality. But, the fact that it’s open source also means security vulnerabilities are a constant concern. A report by security researcher Daniel Cid showed that nearly 17,000 WordPress websites had been hacked in...

5 Apr

Increasing Email Subscribers – A Complete Guide
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A database of email subscribers is one of the simplest ways for a website to retain users and for small businesses to engage customers and increase average revenues per user. And let’s face it, retaining the customers you’ve already earned is key considering it costs five times as much to get a new customer as it does to keep an old one. Out of all the marketing options at your disposal, email marketing is not only one of the cheapest, but it generally converts more customers due to its personal nature,...

29 Mar

How to Optimize Your Website Content for SEO
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So you’ve created some awesome content for your website, but you’re not seeing as many views or interactions with your work as you would like. Chances are you haven’t incorporated SEO (Search Engine Optimization) into your website. Research shows that 93% of online experiences begin with a search engine. If you aren’t properly tagging your work with the right keywords and terms then there is very little chance that your work is going to be seen. SEO can be a fickle beast to learn, but once you master it, your website...

22 Mar

HostPapa Customer Showcase: JulieHamilton.ca
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As a self-employed wealth consultant and financial planning educator, Julie Hamilton needed a website for her business that was both simple and clean but also informative and professional. It wasn’t her first foray into an online strategy for Julie, but this time she “needed to have a legitimate presence.” But starting her own consultancy and learning solutions business meant that Julie didn’t have time to build her own website or learn a new tool like WordPress. She decided to pursue HostPapa’s Do It For Me service, which is totally managed website...

15 Mar

Why SSL Certificates are Important for your Website
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An SSL certificate is something that every business should have on their website, especially after Google prioritized websites with SSL certificates for better search engine rankings. SSL, which stands for Secure Socket Layer, is an encryption technology used to create a secure connection between a web server and a user’s web browser. When a website has an SSL certificate properly installed on the server, a small green padlock icon  will be displayed to the left of a website URL in the browser and https will appear in green as well. SSL certificates...