When asked what the secrets to their success are, owners of high-ranking websites will tell you that hard-core search engine optimization, prolific content creation, and white hat link building techniques are critical. There are even more sustainable tactics, however, that are often overlooked, unused, and simply scoffed at when marketing professionals begin their mass campaigning – tactics that can increase other vital areas while obtaining worthwhile targeted leads. Some of the most undervalued – yet most usable – internet marketing tactics we’ve found to still work wonders are highlighted below.
Sure, you may not have interests in Zoosk, care about free cell phones, or have the desire to play Pawn Stars using numerous Facebook applications. Still, the Facebook ad system is, by and large, one of the best platforms to get your word out to the masses on a targeted level. Instead of slapping up your advertisement to the entire Facebook world (terrible for click-through rates, by the way), you can target your advertisement to those who have verified that they actually like your particular niche. You can even target specific areas, age ranges, and cities. Having this platform for internet marketing purposes is a gift; hopefully, if Facebook’s stock takes off, the platform will be left alone, since it makes the company literally millions a month.
Since geotargeting advertisements means plenty of repetitious ads will be shown, rotating advertisements to refresh your ‘pitch’ or angle will prevent user disinterest. Selecting mobile users as well as regular computer users will reach people on the go.
Emailing Isn’t Dead
Many fear their domain-based emails will soon be moot to the overall marketing scene, considering millions of social media users have @Facebook or other social media email addresses to save time while fighting spam. Fear not, my friends: there will always be millions of old-school internet practices that include emailing friends, since attachments haven’t been perfected in other social platforms. Also, when speaking of email addresses, consider the following:
- New TLDs will soon be added, making .com, .net, and .org the most prized possessions around.
- Hosting companies will always offer, and improve, emailing standards and techniques to accompany domain purchases.
- Emails are as valuable as phone numbers; once you have aged contacts who never change their email addresses, you have addresses with value. Not that you would sell them, right?
- Email lists are easier to cross-implement into social media campaigns, as you’ll already have contacts to invite, friend, or network with.
- Email marketing efforts are being recreated, perfected, and still show positive numbers even to this day.
Although a future filled with virtual “everything” is imminent, emailing will still jump on board, even if the platform changes to audio emails. Spend your email marketing dollars wisely, build long-term lists and keep everyone on your list engaged in activities related to your website while your list continues to grow.
InStream Video Marketing
After loading that latest cute cat video you wanted to catch, an annoying advertisement may pop up first. That annoying advertisement, however, is video marketing gold for those who use InStream services. Considering that over 60 hours of video are uploaded every minute to YouTube (nevermind millions more videos are added to other sites), in-video marketing definitely takes the cake as a back-burner goldmine for savvy internet marketing professionals. Advertising using keywords via YouTube is effective, although the CPC rates are higher; using InStream video marketing ads, you could experience roughly 66% lower CPC rates, while still reaching the masses.
Since you’ll only pay for legitimate views to your video, and often times the ads can be set to pop up several times throughout the clip, you’ll potentially have higher website visitorship resulting from these in-video ads. And, much like any other paid advertising platform, your ads will only appear to targeted areas, people, and ages you specify.
LinkedIn Ads and Mailings
Serious internet marketing professionals appreciate the value of LinkedIn’s professional network, since they can display feature-rich advertisements to those who would most likely view them. Since professional networks such as this are slightly higher for advertising costs, you will definitely have much better luck marketing your services throughout the million-plus different networks.
Internet marketing professionals that have LinkedIn accounts can network with individuals who, in turn, give you permission to trade insights, email your offers, and also – with permission – gather close contacts. You can extract their contact information and send them periodic newsletters that fall within their interest category, or simply keep in touch and grow a close business relationship with them.
Stepping outside the norm to give other platforms such as emailing, InStream marketing, Facebook Ads, and LinkedIn the chance to work for you will prove equally beneficial to that of your SEO, content marketing, video campaigns, and even landing page pushes. Never count out what isn’t popular, because that particular internet marketing strategy is making someone money…and that someone could be you.