Frequently Asked Questions (FAQ)
Reach your contacts with effective email marketing
HostPapa Connect will help you create powerful email marketing campaigns that get noticed. Our easy-to-use tools let you create, test, and tweak your email for maximum impact and deliverability. We’ll also help you connect to the latest social networks to further extend your reach.
Please read on for answers to the most frequently asked questions about Hostpapa Connect and email marketing.
What is the difference between a monthly subscription and pay as you go?
With a monthly subscription, you will be billed a monthly fee for the total number of contacts in your account. You can send an unlimited number of messages to those contacts.
Pay as you go
With pay as you go, you may purchase blocks of email "sends," and use them as needed. When you run out, you can purchase more. There is no monthly subscription fee, and no expiration date on your credits.
How do I purchase more send credits?
If you are a pay-as-you-go customer, you may purchase additional block send credits at any time. Simply log in to your account and click ‘Purchase a plan’; you may also buy credits directly from the HostPapa Connect website.
What is a recurring campaign?
A recurring campaign allows you to automatically create and send campaigns on a daily, weekly, or monthly basis. This tool is different from a standard email marketing campaign because once set up, you don't have to log in and hit the send or schedule button.
Recurring URL campaigns
A recurring URL campaign will automatically pull content from a URL (usually one that has dynamically generated content) and send it at the time and frequency you've defined. For example, if you are sending a daily news email, you can set up a recurring campaign that will distribute your campaign each morning at a pre-set time.
HostPapa Connect allows you to specify recurring intervals, add your list or group recipients, set up your campaign details, and then specify the URL from which you would like to pull content at the time of sending.
Other recurring campaigns (template, editor, copy/paste)
Users who create content with copy/paste, templates, or the editor can also benefit from recurring campaigns. You can create campaigns to remind subscribers to pay an invoice, attend a meeting, or take action on an important issue. You can even send updates from your RSS feed or blog using HostPapa Connect’s RSS-to-email integration.
Recurring campaigns are a great tool for sending relevant, fresh content on a set frequency, without having to edit or recreate your entire campaign.
What are the different types of email campaigns?
Campaigns are the email messages you send to your contacts.
You can create four types of email campaigns with HostPapa Connect:
- Standard campaigns
Create a basic “batch and blast” one-time email campaign and send to your recipients.
- Triggered campaigns
Set up a series of triggered emails to send to your recipients. You can either set up a list subscription trigger or a date custom field trigger. List subscription triggers allow you to send emails to your contacts as they subscribe to your list(s). Date custom field triggers allow you to send campaigns to your subscriber database based on date. For example, you can use a date custom field trigger to send a "Happy Birthday" message on a contact’s birthday.
- Recurring campaigns
With HostPapa Connect you can automatically create and send campaigns on a daily, weekly, or monthly basis. This tool is different from a standard email marketing campaign because once set up, you don't have to log in and hit the send or schedule button – it will send automatically.
- Multivariate (A/B) split campaigns
Split testing allows you to test different variables – such as subject lines, content, or images – to help you find the version of your email that receives the highest click-through or open rates. You can then send the top-performing campaign to the remaining subscribers on your list. The result should be higher overall campaign engagement.
What is a triggered campaign?
A triggered campaign is a great way to introduce people to your company. Email marketers are using triggered emails more than ever to engage opt-in subscribers immediately after they sign up.
Welcoming your customers to your email list is not only good practice, it can be the most important email you send your subscribers. In a welcome email, you can introduce your company or organization, describe the content the contact can expect to receive (and link to archived content such as past newsletters), ask the user to white-list your email address, or link to key pages or content on your website – basically, make a great introduction to your new list member.
There are 2 types of triggered campaigns:
List subscription triggered emails allow you to automatically send a welcome email or a series of welcome emails to a new subscriber.
Date custom field
Date custom field triggered emails allow you to send a triggered campaign on a certain date, such as a birthday. Deployment is based upon a date custom field stored inside your HostPapa Connect account.
What is multivariate (MV) split testing?
In A/B split testing, you choose two different variations of your marketing materials and test them by comparing and analyzing their reception and performance. In the email world, this might mean testing different subject lines, content, image placement, or send times.
Multivariate (MV) split testing takes A/B testing even further. You have more options than just A and B - with multivariate split campaigns, you can test up to 26 variations of a campaign.
With the HostPapa Connect analysis tools, you’ll be able to determine the best or "winning" configuration of your campaign. MV split testing will help you maximize your campaigns.
What are contact groups?
Groups are an easy way to organize your contacts under a certain name or description, without having to create a new subscription list. The group name is internal and for your organization only – it will not be seen by subscribers. Contact groups are essentially the same as internal lists in functionality.
Groups do not have subscription information or appear in the subscription center like a list, but you can add and remove contacts from groups through imports and quick adds.
The purpose of contact groups is to provide a simple way of grouping contacts together, without the added complexity of list subscriptions. The only information you need to create a group is a name.
Note: If you send a message to a group of individuals, they will only have the option to globally unsubscribe.
What is a double opt-in list?
A double opt-in list provides two levels of confirmation for your contact. The feature may be activated as an additional verification of security measure.
For a contact to join a double opt-in list, he or she must first sign up by submitting an email address; then he or she must confirm the subscription by clicking an activation link that gets sent to that email address.
What are individual campaign reports?
After an email message has been sent using HostPapa Connect, reports are immediately made available for you to view the statistics: who opened the message, who clicked on links, and whose emails bounced. All of this information, and more, is available in individual campaign reports.
Statistics that can be viewed for each campaign include:
- Total emails sent: the number of contacts who were sent the message.
- Delivered: the number of contacts who successfully received the message.
- Hard bounces: the number of contacts who failed to receive this message with permanent errors. Email will not be sent to these addresses again.
- Soft bounces: the number of contacts who failed to receive the message with temporary errors. These addresses will be sent to again; and this message can be resent to the soft bounces only, by clicking "Resend."
- Total/unique opens: the number of contacts who opened the message in their email client, or completed an initial click-through for a URL in your email campaign.
- Unique/total click-throughs: the number of individuals who clicked on a link in your message/the total number of times those individuals clicked on a link in your message.
- Replies: the number of contacts who replied to your message.
- Unsubscribed: the number of contacts who unsubscribed from your lists.
- Forward to a friend: the number of contacts who forwarded your message to a friend using the "forward to a friend" link in your message.
- Subscribes: the number of contacts who subscribed to another list from the subscription link in your message.
What are campaign heat maps?
The heat map tool in HostPapa Connect allows you to quickly see where contacts are (or are not!) clicking within your email. Using a colour scale, you can see which links in your email campaigns are hot (red), which links are colder (blue), and which links readers are not clicking on (no colour).
With each campaign heat map you can instantly see:
- Which topics are hot (or not)
- If contacts are clicking more on images or text
- If contacts click on links in a certain area more than others
- How sponsors’ ads perform within your email, enabling you to market consistently well-performing spots at a higher rate
Ultimately, heat maps allow you to analyze and optimize your email layout and content for maximum reader engagement.
What is aggregate reporting?
Aggregate reporting lets you track changes in the effectiveness (measured by open and click-through percentages) of your HostPapa Connect messages over time. You may limit the comparison by a date range, specific message, or list.