New TLDs: .exciting as well as .challenging
- June 19, 2013 5:00 pm
- Web Hosting
In recent years, there has been a push to expand the universe of generic Top Level Domains or gTLDs for short. According to ZookNIC Intelligence, a leader in data on the registration of domain names, by the middle of 2011, approximately 45%, or 95 million domain names, were .com's. This number increases every 3 months by about 6-7 million domains.
With so many .com registered domain names, it is becoming increasingly difficult to find a domain name that is not already being used. This spawned the expansion of other TLDs in recent years to try and reduce the number of .com's on the Internet. Such TLDs include .jobs, .co, .biz and even country specific TLDs such as .co.uk, .eu, and .ca.
Even though there are numerous options people can choose from for a TLD, the coveted .com is still ever growing in its popularity. The only real TLD, outside of .com, that has seen a significant rise is .net, but it only occupies 7% of the TLD market. In a distant 3rd place is .org, at 4%, while both .net and .org combined don't even equal a quarter of all the .com domains registered globally.
David Fowler, Director of Marketing and Communications for CIRA, claims that all these new emerging domain names present both a challenge and an opportunity for marketers. These new TLDs can indeed help marketers in many ways, such as aligning your company with your customers. By using a specific TLD, you can communicate where your business is located or even what kind of company you are. However, issues arise when you start having separate TLDs for every company type such as charities (.charity), shops (.shop) and even book stores (.book). With the infinite number of TLD options available, it may just end up confusing everyone!
Whatever the outcome may be, it is certain that Internet's real-estate will grow exponentially over the next couple of years. With a relevant .com becoming ever more difficult to find, it will surely have spilled over onto the other TLD markets. But the questions are: what kind of creativity can we expect and what premium will these new TLDs cost compared to .com, if any.
So, what do you think? Would your business or organization benefit from a new TLD? Which ones would you like to see available? We call dibs on .papa.
To download the original article with infographic please click here.
- Travis M.
HostPapa Account Services
Technology news is my niche!