Why Your Website Needs Responsive Design
- September 11, 2013 11:30 am
- Web Design
We are all using a variety of technologies to access websites these days. Whether it’s smartphones, tablets, laptops, or desktops, web design must be able to function properly across all of these platforms. The traditional web design practices that designers are familiar with just don’t cut it anymore. Designers are now beginning to use responsive web design more and more.
So what exactly is responsive web design? Well, it’s an approach that configures a website to the size of the screen a user is viewing the site on. This means that users are able to have the same viewing experience whether they are using their desktop computer or their mobile phone. Let’s say you try visiting Facebook on your smartphone and then on your laptop: you’ll notice that the content, images, and layout will shift to fit your device’s screen.
So what does this mean for businesses and their websites? Read on to find out reasons why you should consider responsive web design for your website.
- Improve SEO and search results.
Google recommends developers use responsive web design and has named it an industry best practice. One reason for this recommendation is that sites that use responsive web design have one URL and the same HTML across all devices, making it easy for Google to crawl, index, and organize content. This allows Google to provide searchers with the best content.
Having one standardized site makes it easy for you to update and optimize for all devices, as well as interact with and share content. Also, responsive websites provide a better user experience resulting in better search engine optimization. The bottom line is that if you want to improve SEO, it’s a good idea to use responsive web design.
- Make everything accessible to all customers.
By having a responsive web design, your site will be accessible to everyone no matter what device they are using. Whether someone is using their smartphone to view your site or a tablet, both users will have the same, consistent viewing experience. Fonts, colours, styles, images, and content will look the same on any device. You don’t want to lose traffic to your site just because it’s not compatible with all devices.
- Take into account changing technology.
Remember that brand new smartphone you purchased a couple of months ago? What about that sleek new laptop you bought last week? Well, they may have been the newest models back when you purchased them but now they are old and outdated. Technology is constantly changing. New devices and gadgets are always being introduced and that means that screen sizes are changing with them. Having a responsive website allows you to keep up with these changes. Imagine having to change the design of your website regularly just because a new smartphone with a new screen size was released! With a responsive website, you don’t need to keep updating your site for new devices. Your website will be able to be viewed properly on any screen size.
- Keep your visitors happy.
As we’ve mentioned in previous blog posts, visitors to websites have very short attention spans. If your site takes too long to load (even just a couple of seconds too long) visitors will abandon it and likely never come back. If your site requires visitors to scroll up and down and side to side endlessly, they will leave because they are not having a very pleasant viewing experience. Avoid these situations by making your website responsive so that all of your visitors are happy and keep returning to your site.
There are many benefits for switching to a responsive web design especially since today’s market is being dominated by mobile devices. Having a responsive site will help ensure that your website is up to date and users are having a great viewing experience no matter what device they are using.