How To Use Facebook To Promote And Advertise Your Brand
- October 3, 2013 4:02 pm
- Social Media Marketing
Listen up small businesses! Is your company on Facebook? If you’ve answered no, then what are you waiting for? Everyone is using Facebook these days, whether it’s to connect with loved ones, friends, acquaintances, and even businesses. The potential marketing opportunity that Facebook offers is huge. This social networking platform is great for connecting with your customers and giving them that one-on-one attention they crave.
The staff at HostPapa love it when they write on a company’s page and get a response directly from them. It shows that the company cares about what we have to say making us want to continue to do more business with that company. And we’re not alone. Customers want to know that the businesses they love and respect love and respect them back.
Now, we’re not saying that you should throw out all of your promotional plans and make having a Facebook presence your one and only form of marketing. Having a company Facebook page should complement all of your other marketing initiatives. Most of all, it allows you to connect and interact with prospective customers to add value to their experience with your brand.
So what should you be doing to get the most out of your Facebook experience? We have a two-part series in store for you where we will discuss tips to ensure that you are maximizing your marketing efforts on Facebook. Take a look at this week’s tips.
- Use the Page Setup tools Facebook provides.
Setting up a Facebook page is free and it’s loaded with settings and tools that you need to take advantage of. First, you should choose a page name that represents your business. This is how your customers will search for you so it’s best to choose your company’s name as the name for your page. Next, use the profile picture to showcase an image that people associate your business with. This can be a company logo that is used across all of your marketing material and throughout your business.
Also, if you have at least 25 Facebook fans, make sure to change the web address of your page so that it’s customized to your brand. For example, if your company’s name is Crazy Cupcakes then the URL of your Facebook page can be https://www.facebook.com/CrazyCupcakes. Not only will this stick in a customer’s mind instead of a random Facebook-generated URL, but you can use it on your marketing material to promote your Facebook profile.
Don’t forget to choose a cover photo as well. Since it’s such a big image, it’s the first thing that people will see when they visit your page. So, pick an appropriate image that represents your brand. For our Crazy Cupcakes example, uploading a picture of a batch of their famous freshly baked chocolate frosted cupcakes is a great (and delicious!) image for customers to see as soon as they land on the page.
Keep in mind to use the Edit Page button to update other details about your business such as about us, location, hours of operation, and of course a link to your website as well. These are important details that your customers want to know.
- Remember that content is king.
Your Facebook page may have some awesome graphics and photos but you still need to produce good content. If you don’t, then no one is going to engage with you and you will have a tough time building a quality Facebook community. The content you create should be related to your company and industry, with a mix of funny and off- topic items to spice things up.
Also, remember that nowadays people have very short attention spans. We are all more interested in short, visual posts like photos and videos. Plus, this type of content is easier for people to share and repost to friends, which is what you want – your content to be shared across all of your customers’ news feeds to gain more exposure.
- Engage your audience.
This goes hand in hand with our previous discussion about content. In order to engage your audience, you need to have worthwhile conversations with them. In order to have worthwhile conversations with your audience you must post relevant content so that your audience stays interested and loyal to your brand. This will then help grow your sales. Try not to overwhelm people with too many posts because then you will see the number of likes on your page decrease drastically. You definitely don’t want that to happen! It’s best to post 1 to 2 times a week so that people see that you have an active Facebook presence without annoying them with too many updates.
Engaging your audience can be as simple as asking questions or it can be as elaborate as reaching out to customers with an offer. That’s right: this is possible with a Facebook page. Allowing customers to claim an offer is a great way to bring new and current customers to your business. A bonus is that they can share this offer with their friends. This can drive more customers to your business and more loyalty to your brand, resulting in an increase in sales.
Be sure to come back next week for part two when we will discuss more tips on Facebook marketing with a focus on promotion and advertising!