7 Innovative Internet Marketing Solutions to Give Your Business a Boost
- April 24, 2013 10:30 am
- Social Media Marketing
In today’s business world, Internet marketing plays a key role in the success of virtually every company. However, with many businesses using advanced marketing strategies, no longer is it enough to whip up a company page on Facebook, sign up for Twitter, or create a profile on LinkedIn. To be successful, you’ll need to be creative and you’ll need to invest some time in new marketing methods that may be unfamiliar.
Read on to learn more about going beyond Facebook, Twitter and LinkedIn, with these seven key marketing tools to add to your arsenal.
Haven’t heard of Vine? Well, now’s the time, given its meteoric rise in popularity over the past few months. Simply put, Vine is Twitter’s version of Instagram, but instead of sharing pictures, Vine allows users to upload six-second videos.
Six seconds may seem like a pretty short video, but if you can successfully communicate your message within that time frame (or at the very least pique the interest of users enough that they check out your website or follow you on Twitter), Vine can be a very powerful marketing tool.
SlideShare is pretty much what it sounds like: an easy way to incorporate slideshows into your web content, even on social media sites like Facebook. Why do slideshows matter? Because they keep people’s attention, which translates into more interest in your message and what you offer, thereby increasing your click-through and engagement rate.
Use SlideShare to make slideshows of anything and everything – just make sure it’s interesting content. Poorly curated content might actually be detrimental for your image.
3. Facebook Graph Search
Facebook Graph Search is a relatively new tool (still in Beta, unless you signed up on the waiting list) that allows users and businesses to search for other Facebook users based on common interests. As a business user, Facebook Graph Search can help you build your network and marketing base, though you may not want to market to new contacts right away. Instead, use this tool to build connections and relationships and increase awareness of your company.
Your business probably already uses Pinterest, but if not, sign up and get pinning today. That doesn’t mean you should just like and repin anything you see. The most effective way to use Pinterest is to post comments and engage your potential audience in conversation. Of course, liking and repinning can help your cause too, so don’t stop doing that.
Reddit is a community-based website, almost like a web forum, though it’s laid out a bit differently. When users like a post, they’ll up-vote it, which will get it seen by others. When they don’t like a post, they’ll down-vote it, and it will be harder for other users to find.
When it comes to Reddit, the secret is to actually make personal connections and pretty much forget about selling. Reddit community members, who commonly refer to themselves as Redditors, are a tight-knit group, and they can spot a salesman a mile away.
Newsletters are still the go-to tool of choice for the successful marketer. In today’s era of social media, email newsletters may seem downright old-fashioned, but they persist as an effective method to communicate with customers. To send an effective newsletter, don’t bombard people with information - both quantity and frequency. It might be tempting to send out five newsletters a week, but quite frankly, people find that annoying, even if they love your product.
Keep your newsletters to once per week or less, and be sure that every communication clearly provides the ability for recipients to opt out. Make sure people can easily sign up when they visit your website, too!
The reason giveaways are successful is obvious – everybody loves free stuff! So, give them some. Using tools like Rafflecopter can be a big help for many businesses, and employing a variety of different ways people can earn entries is ideal. Some examples:
- Liking you on Facebook
- Signing up and logging in with their email address
- Sharing the giveaway on Facebook
- Following you on Twitter
- Tweeting about the giveaway
When you do decide to have a giveaway, make sure the prize is actually something people will want. You don’t necessarily have to give away a really expensive product, but giving something away that’s the equivalent of a pack of gum isn’t enough for most people to go through the trouble of entering.
Your Marketing Machine
There are a multitude of ways to gain exposure, to deploy your marketing strategy, and to build up the popularity or your website. The seven tools above offer great ways to help engage with your audience. Try one or try them all - only by testing them out can you determine which will work best for you and your site.