4 Ways to Run a Successful Email Marketing Campaign
- July 31, 2013 12:00 pm
- Email Marketing
Email is arguably one of the most important marketing tools for any business. So why is it that many small and medium-sized businesses don’t give it the attention it needs to see a positive ROI? You may feel that you don’t have enough time or money to deal with emails but a few inexpensive strategies can help make email marketing a more positive experience. Take the following strategies into consideration to run a successful email marketing campaign for your business.
- Format, style, and length
Customers don’t want to be bombarded with various “advertisement” style emails. They prefer a more personal style that gets right to the point and isn’t too lengthy. It’s important to test different formats and styles to see which one works best with your customer base giving you high open, click, and conversion rates.
- Subject lines
Having a concise, attention-grabbing subject line is key, especially since it’s the first thing that your customer sees. Make your emails stand out right from the beginning with a subject line that will make your customers want to continue reading on. Subject lines can also be tested to see which option works best. In fact, it’s one the easiest parts of an email campaign to test that brings back decent results. Many email service providers offer an A/B subject line tool that allows you to send one subject line to a percentage of your list and a different subject line to the remaining percentage, making it easy to test which one produces the best results. HostPapa Connect offers A/B testing, plus an additional array of features to help you optimize your campaign.
- Lists and segmentation
You have your list of customer emails and are sending the same generic email to all of your contacts. You’ve noticed that your open, click, and conversion rates are not what you expected. You thought this whole email thing would be much easier! Here is where segmenting your list may help. There are many ways you can do this. Some include segmenting by:
- Purchase history
- Behavioral data
It takes time to test your email marketing campaign in order to determine which strategies produce the best results. Limit testing to one element at a time. This will help reveal what strategies are working and which ones are not working so you know what elements to include going forward.
These strategies are simple and inexpensive, making them perfect for any business to play with. Taking them into consideration will definitely help make your next email marketing campaign a success!