5 Tips to Launch a Successful Online Store
- May 23, 2013 10:30 am
Launching an online store can be daunting. With so many details to cover, small businesses often find themselves delaying launch multiple times, unclear how to prioritize and spend their time. For those that already have a HostPapa eShops account or are considering taking the plunge, here are 5 tips to help you focus your efforts and successfully launch your store.
1. Keep it simple
When it comes to launching an online store, simple should be your mantra. Rather than starting with several products, launch with one or two and think of the first few months as a learning experience in pricing, order fulfillment, customer service and more. Apply what you learn after launch to the rest of your products and initiatives as you add them.
2. Try one new tactic a week
HostPapa eShops provides many integrated options to market your store. From promotions to search engine optimization to star ratings, you have access to the tools you need to boost sales. Yet time and again we see small businesses not taking advantage of any of these included benefits. Don’t miss out! Set a goal to implement a new store enhancement each week that drives social shares, customer engagement and more.
3. Don’t be shy
Many small businesses don’t tell friends and family about their store until it has been fully tested. But feedback is crucial and launching without ample visitors can hinder your progress. Set expectations that your store is a work in progress and ask everyone you know to visit the store, make purchases and tell friends. With their feedback, you’ll be able to improve your store experience rapidly.
4. Excel at customer service
Think of every new customer as a potential marketer. Their experience can create positive word of mouth, which can quickly result in increased sales. Optimize for success by making customer service a priority. Respond to customer questions and social media posts in a timely manner and implement tools so customers can easily share their satisfaction with your store and product. This includes HostPapa eShops features like social sharing buttons, star ratings and product reviews.
5. Make use of multiple channels
Don’t miss an opportunity to sell. Ensure your store is mobile optimized so if you’re not near a computer, you can still share your store and make a sale on the spot. As you build up a loyal following of fans on Facebook, capitalize on the HostPapa eShops feature of adding your store to your Facebook business page so customers can purchase directly from the social network. Post product images on relevant Pinterest boards and announce product news on Twitter. Selling on multiple channels makes sense. For little additional cost, you can ensure that customers find you wherever they may be interacting or browsing.
Anjali Cameron leads marketing for Cashie Commerce, which makes it easy for small businesses to create and manage social, mobile and online stores. Working daily with small businesses, she’s learned a lot about ecommerce best practices. Check out her tips and ideas for selling online.