5 Tips for Making Your Ecommerce Site Customer Friendly
- July 7, 2013 12:30 pm
Launching and managing an ecommerce website can be overwhelming. With so many details to consider, it’s easy to overlook important aspects that are critical to the success of your site. Similar to a physical store, there are certain expectations that customers have when shopping online. If these needs are not met, your customers may not want to return to your site, or even worse, they could tell others about the poor experience they had. Here are 5 features to help keep your customers coming back for more.
1. Creating an appealing design and layout.
Nobody likes to walk into a messy store. It ruins the customer’s experience. The same concept applies to online stores. Customers want to be able to navigate their way through an attractive website that allows them to find things easily. Investing time and money into a well-designed website will pay off with customers coming back regularly.
2. Making sure it’s full speed ahead!
Seconds can seem like an eternity to customers when they are navigating through a site. It’s hard to believe, but something as simple as the speed of your site can have an effect on your sales. If your site is just one second too slow, you could be losing money. According to this KISSmetrics infographic, if an ecommerce site is making $100,000 per day, a 1 second page delay could be costing $2.5 million in lost sales per year. If the speed of your site needs improvement, consider investing in a content delivery network (CDN), which will increase the availability and performance of the content you deliver to your customers.
3. Balancing between too few and too many products.
Having a vast selection of products may do more harm than good. There should be a balance between having the products your customers want, and having too much so that they can’t find what they are looking for quickly. Make it as easy as possible for your customers to find products by having a search bar with great search capabilities that provides a fast return of results.
4. Treating your product page like a sales pitch.
Customers want to know product details immediately. Making good use of visuals such as pictures and videos also helps to capture the attention of your customers. Think of your product pages as being a sales pitch. You only have your customer’s attention for a very short period of time. You need to grab their attention right from the beginning and keep them interested.
5. Checking out the right way.
You’ve completed the above steps and your customer is ready to checkout. Don’t breathe a sigh of relief just yet! To avoid abandonment at the final stages of the purchase process, make sure to outline shipping costs on your homepage or product page. There is nothing worse for a customer than learning upon checkout that they will be paying more in shipping costs than the products they are buying. Also, customers like sites that accept a variety of payment methods as well as sites that don’t require them to create accounts until after they have placed their order.
As you can see, maintaining an ecommerce site is hard work. By following these steps, you can make your site grow into a successful business and see that hard work pay off.