3 Reasons Why Summer is a Great Time to Launch an Online Store
- July 12, 2013 11:30 am
If you’ve been considering opening an online business, summer is an ideal time of year to take the plunge. Take advantage of this unique season and sign up with HostPapa eShops today! Need convincing? Check out these 3 reasons why summer is the perfect time to build your online store.
1. Prepare for the retail winter season.
The end-of-year retail season moves fast and is no time to be realizing that your order fulfillment system is broken (think missing Christmas gifts), or that customers find your price points too high. Set up your online store and get your first customers in the door over the summer to ensure you’re well prepared for the holiday rush. In addition to working out the kinks, you can build an email list and Facebook fan base with your summer customers that will be invaluable when it comes to Christmas and other popular end-of-year promotions.
2. Ample opportunities for customer feedback.
Summer is the season of outdoor fairs, markets, and festivals, and with that comes many opportunities to take your online business to the streets. Ensure you have the eShops feature for mobile enabled and rent booth space (or even just head to these venues) to chat with potential customers and get their real-time feedback on your pricing, product line offering, and messaging. In the winter, such opportunities may not be as forthcoming or weather may prevent your access to crowds. Gathering and implementing insights from customer feedback is crucial to growing a successful online store.
3. Time for relationship building.
Put relationships with mentors, customers, and other brands in place during summer when people have more time to meet and discuss. Though summer holidays can make people’s schedules busy, they are far less chaotic than the winter holiday season that kicks off near Thanksgiving and doesn’t end until early January. For example, contact a local charity and begin building a relationship – perhaps you can design a holiday promotion in which you donate a percentage of your proceeds to them – a partnership best set up well in advance of the actual launch date.
Anjali Cameron leads marketing for Cashie Commerce, which makes it easy for small businesses to create and manage social, mobile, and online stores. Working daily with small businesses, she’s learned a lot about ecommerce best practices. Check out her tips and ideas for selling online.